• Client:
  Weekly Reader

Weekly Reader was the original brand of supplemental reading materials for American classrooms, and long time market leader.  Over time, the brand lost market share to strong competitors and did not have resources to regain share within schools.  SunGate consulted with the publisher and devised a strategy to extend the brand to markets beyond classrooms for the first time. Product categories where the brand would add value and influence consumers became the target.  After surveying the market, SunGate identified and brokered a partnership with software publisher Innovative Knowledge to create, distribute and market tutoring programs for use at home.  The successful product line was the first launch into traditional retail markets for the brand and expanded into programs for multiple grade levels.