Bob Vila is an American icon: the most recognized and trusted figure in the DIY space, and a proven spokesman for national brands. SunGate Partners was engaged to structure opportunities that would allow Bob Vila to create product lines under his own brand name. To leverage the strength and credibility of the Bob Vila as […]
Weekly Reader was the original brand of supplemental reading materials for American classrooms, and long time market leader. Over time, the brand lost market share to strong competitors and did not have resources to regain share within schools. SunGate consulted with the publisher and devised a strategy to extend the brand to markets beyond classrooms for […]
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BOB VILA PRODUCTSMay 11, 2016 - 2:47 PMBob Vila is an American icon: the most recognized and trusted figure in the DIY space, and a proven spokesman for national brands. SunGate Partners was engaged to structure opportunities that would allow Bob Vila to create product lines under his own brand name. To leverage the strength and credibility of the Bob Vila as […]
JILL ROSENWALD / SURYA RUGSFebruary 25, 2013 - 6:45 PMJill Rosenwald is a designer and artist who was best known for her masterful ceramics. She has an easily identifiable style and tremendous sense of colors. SunGate Partners worked with Jill to identify partners that could use her designs on products while building her name brand as well. SunGate negotiated a licensing arrangement for her […]
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