Bob Vila is an American icon: the most recognized and trusted figure in the DIY space, and a proven spokesman for national brands. SunGate Partners was engaged to structure opportunities that would allow Bob Vila to create product lines under his own brand name. To leverage the strength and credibility of the Bob Vila as […]
Jill Rosenwald is a designer and artist who was best known for her masterful ceramics. She has an easily identifiable style and tremendous sense of colors. SunGate Partners worked with Jill to identify partners that could use her designs on products while building her name brand as well. SunGate negotiated a licensing arrangement for her […]
Time Inc. hired SunGate Partners to develop licensing programs for magazines in its Lifestyle Group and generate revenue streams independent of advertising. For Coastal Living, an upscale magazine with a well defined look, home furnishings was a logical place to extend the brand. SunGate brokered a deal with Stanley Furniture to create a line of […]
After developing a strong collection of licensees for the Coastal Living brand, SunGate Partners helped Time Inc. identify and structure a partnership that would bring all of the licensed products together in one robust e-commerce site. After a careful survey of the market, SunGate fostered a relationship with Wayfair (formerly CSN Stores) as the company […]
The Cooking Light corporate dining program is unique in how and why it is creating value for all involved. For Cooking Light, it brings the pages of the magazine to life and brings millions of brand impressions that it can leverage for future value-added advertising programs. For Aramark, the licensee, the program makes it the […]
Weekly Reader was the original brand of supplemental reading materials for American classrooms, and long time market leader. Over time, the brand lost market share to strong competitors and did not have resources to regain share within schools. SunGate consulted with the publisher and devised a strategy to extend the brand to markets beyond classrooms for […]
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Projects
BOB VILA PRODUCTSMay 11, 2016 - 2:47 PMBob Vila is an American icon: the most recognized and trusted figure in the DIY space, and a proven spokesman for national brands. SunGate Partners was engaged to structure opportunities that would allow Bob Vila to create product lines under his own brand name. To leverage the strength and credibility of the Bob Vila as […]
JILL ROSENWALD / SURYA RUGSFebruary 25, 2013 - 6:45 PMJill Rosenwald is a designer and artist who was best known for her masterful ceramics. She has an easily identifiable style and tremendous sense of colors. SunGate Partners worked with Jill to identify partners that could use her designs on products while building her name brand as well. SunGate negotiated a licensing arrangement for her […]
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